Proceeding of Research and Civil Society Desemination

Human Resource Management Strategies to Increase Adaptability in the Digital Age

Surianto Surianto, Badaruddin Badaruddin, Ahmad Firman — Thu, 12 Sep 2024 00:00:00 +0000

This research explores human resource management (HRM) strategies to enhance organizational adaptability in the digital age, focusing on digital skills enhancement and work flexibility. This research identifies, evaluates, and synthesizes related literature from various sources using a qualitative approach and a systematic literature study method. The findings show that digital upskilling, including digital literacy and using technologies such as artificial intelligence (AI) and big data, is essential to deal with rapid technological change and improve organizational performance. In addition, work flexibility, such as remote working and hybrid working models, supports the rapid response to market changes and improves work-life balance, employee engagement, and retention. The implications of this study emphasize the importance of integrating these strategies in HRM to remain competitive in the global market. Theoretically, this study strengthens the theories of human capital and organizational adaptation. However, there are limitations, such as cultural resistance and challenges with digital technology implementation, which indicate the need for further research on more effective change management strategies across different industries and regions.

Integration Of Artificial Intelligence As A Training Module At The College Business Incubator

Agunawan Agunawan, Aulyah Zakilah Ifani, Irwan Usman — Wed, 18 Sep 2024 00:00:00 +0000

This study examines the integration of Artificial Intelligence (AI) as a training module in university business incubators. The case study was conducted at the Business Incubator of the Nobel Institute of Technology and Business Indonesia using a descriptive qualitative method. Data were collected through in-depth interviews, participant observations, focus group discussions, and document analysis from 60 stakeholders. The results show that AI integration has a positive impact on the learning and development process of startups in business incubators, with 60% of startups reporting significant changes in business models. Key challenges include gaps in AI adoption among participants and ethical concerns regarding data use. The research results in recommendations for more effective incubator program design, including an adaptive AI curriculum, the integration of AI ethics, and a holistic approach in business development. This study contributes to the understanding of the role of AI in entrepreneurship education and the development of the startup ecosystem in Indonesia.

The Influence of Products, Prices, Places and Promotions on Aqua Mineral Water Purchase Decisions at PT. Viardi Bintang Terang Makassar

Muliadi Muliadi, Syamsul Alam, Asniwati Asniwati — Wed, 18 Sep 2024 00:00:00 +0000

This research aims to determine and analyze the influence of product, price, place and promotion on purchasing decisions for Aqua Mineral Water at PT sales agents. Viardi Bintang Terang Makassar. This research approach is a quantitative approach. Research was conducted at the sales agent PT. Viardi Bintang Terang Makassar and will be implemented from June-July 2023. The research population is all sales agents in the PT area. Viardi Bintang Terang Makassar with a sample of 77 agents. The analysis technique used is multiple linear analysis. The results of the research show that there is a partial positive and significant influence between product, price, place and promotion on the decision to purchase Aqua Mineral Water at the sales agent PT. Viardi Bintang Terang Makassar, simultaneously there is a positive and significant influence between Product, Price, Place and Promotion on the Decision to Purchase Aqua Mineral Water at the sales agent PT. Viardi Bintang Terang Makassar. Product is the variable that has the most dominant influence on purchasing decisions

The Effect of Workload, Work Stress and Work Environment on the Performance of Employees of the Makassar Shipping Science Polytechnic Simulator Unit

Andi Basri, Ahmad Firman, Badaruddin Badaruddin — Wed, 18 Sep 2024 00:00:00 +0000

This research aims to determine and analyze the influence of Workload, Work Stress and Work Environment on the Performance of the Makassar Maritime Polytechnic Simulator Unit Employees. This research approach is a quantitative approach. The research was conducted at the Makassar Maritime Science Polytechnic Simulator Unit and carried out from June-July 2023. The research population was all employees in the work area of the Makassar Maritime Science Polytechnic Simulator Unit with a sample of 37 employees. The analysis technique used is multiple linear analysis. The research results show that there is a partial positive and significant influence between Workload, Work Stress and Work Environment on Employee Performance, simultaneously there is a positive and significant influence between Workload, Work Stress and Work Environment on Employee Performance. Workload is the variable that has the most dominant influence on performance

Analysis of the Influence of Entrepreneur Mindset, Product Innovation, and Product Knowledge on MSMEs Business Development E-Commerce Based

Andi Muhammad Zulkarnain, Reynilda, Syamsul Alam — Wed, 18 Sep 2024 00:00:00 +0000

This study aims to analyze the influence of entrepreneurial mindset, product innovation, and product knowledge on the development of MSMEs based on e-commerce in East Luwu Regency. The research approach uses a quantitative method with multiple linear regression analysis. The research was conducted at the Department of Trade, Cooperatives, MSMEs, and Industry of East Luwu Regency with a sample size of 164 individuals. Data collection was done using questionnaires and literature sources. Data analysis involved multiple linear regression after validity and reliability tests using the SPSS (Statistical Product and Service Solution) application. The results of this study show that (1) Entrepreneurial mindset has a significant influence on the development of MSMEs based on e-commerce. (2) Product innovation has a significant influence on the development of MSMEs based on e-commerce. (3) Product knowledge has a significant influence on the development of MSMEs based on e- commerce. (4) Entrepreneurial mindset, product innovation, and product knowledge simultaneously have a significant influence on the development of MSMEs based on e- commerce.

Optimizing Regional Revenue through Sustainable Regional Planning (Case study: Lolai Toraja Tourism Area)

M Iqbal Suhaeb — Wed, 18 Sep 2024 00:00:00 +0000

The Toraja region in South Sulawesi, which is currently divided into Tana Toraja Regency and North Toraja Regency, are two districts in South Sulawesi Province that rely on the tourism sector as the main driver of the regional economy. Various types of tourism destinations have emerged, one of which is the tourism destination in the Lolai Tourism Area. This has various impacts, including social, cultural, economic and environmental aspects of the settlement. This research aims to analyze the influence of the development of tourist attractions in the Lolai area on the surrounding residential environment and examine sustainable tourism development strategies in the Lolai Tourism area. This research uses descriptive analysis methods using qualitative and quantitative analysis. Samples from heads of families used purposive sampling to produce 75 families, and data were collected using questionnaires. The results of the research show that there is a joint economic, social and environmental impact on the development of the country's tourist attraction above the Lolai clouds, there is a partially significant economic, social and environmental impact on the development of the country's tourist attraction above the Lolai clouds, and there is an influence the most significant environmental variable for the development of the Lolai tourist attraction. Based on the results of the strategic analysis of sustainable tourism development strategies in the Lolai tourist area, it is then processed using SWOT analysis, producing directions that lie in the direction of S-O (Strength–Opportunity) or Growth (Development) to increase strength by taking advantage of existing opportunities. The managerial implication in this research is as a strategy recommendation that can be implemented for local governments and managers to develop the Lolai tourist area and increase the interest of domestic and foreign tourists to travel to the Lolai tourist area.

Trends and Strategies for Success in Global Business Environments

Asniwati Asniwati, Ahmad Firman, Andi Sri Wahyuni — Wed, 18 Sep 2024 00:00:00 +0000

The research investigates the transformative impact of emerging trends on global business environments, focusing on technological advancements, demographic shifts, and sustainability considerations. The purpose is to examine how businesses can effectively adapt their strategies to leverage these trends. Employing a comprehensive literature review, the research synthesizes insights from various scholarly sources to provide a holistic understanding of the dynamic nature of global business landscapes. Methodologically, the study adopts a qualitative approach, analyzing qualitative data from academic articles, books, and reports to identify key themes and trends. The findings reveal that technological advancements, particularly in digitalization and artificial intelligence, have reshaped industries, business models, and competitive dynamics. Demographic shifts and sustainability considerations also present significant implications for market demand, talent management, and corporate social responsibility. The impact of the research underscores the importance for businesses to embrace adaptive strategies that capitalize on emerging trends to foster innovation, competitiveness, and sustainability. The study contributes to the existing body of knowledge by providing insights into the interplay between emerging trends and business strategies in global environments.

HR Management Practices in the Digital Age: Challenges of Remote Working, Digital Communication, and Employee Wellbeing

Irwan Usman — Wed, 18 Sep 2024 00:00:00 +0000

This research explores the key challenges and effective strategies in managing human resources (HR) in the remote and digital work era. Using a systematic literature review approach, this research identified several critical challenges organizations face, including technical and infrastructure challenges, social isolation, difficulties in performance management, and data security risks. In addition, it evaluates the impact of digital communication technologies on employee engagement and performance. It identifies the best strategies, such as a holistic approach to employee well-being, hybrid working models, and improved digital literacy. The results show that organizations must invest in adequate technology infrastructure, develop more effective communication strategies, and improve digital literacy to overcome these challenges. Practical implications of the findings include developing more flexible and inclusive HR policies and implementing best practices that can improve employee well-being and performance. This study also highlights the need for further research with empirical methods to explore the long-term impact of remote working and develop more effective strategies in different contexts.

Determinants of Profitability in Islamic Commercial Banks with Islamic Financing Aspects

Asbi Amin, Dara Ayu Nianty — Wed, 18 Sep 2024 00:00:00 +0000

Financing is one of the business products of Islamic banks that is capable of generatingprofitability. Through financing efforts to improve the quality of productive assets can be realized.This study aims to examine the determinants of profitability in Islamic Commercial Banks influenced by financing aspects, namely Musyarakah, Murabahah, Ijarah and Qardh.Quantitative research using secondary data, namely financial report data from Islamic General Banks for the 36-month period 2020-2023 obtained from Islamic banking statistics via the website Financial Services Authority. Data analysis using multiple linear regression. The results of the study found that Musyarakah has a positive and insignificant effect on profitability, while Murabahah and Qardh have a positive and significant effect on profitability. While Ijarah has a negative and significant effect on profitability.

Analysis Of The Calculation Of The Cost Of Production (Case Study On Millie Chips Msmes)

Ince Sitti Nurul Azizah Maulany, Andi Marlinah, Nur Rachma — Wed, 18 Sep 2024 00:00:00 +0000

Analysis of the Cost of Goods Production (Case Study of UMKM Millie Chips), supervisors Andi Marlinah and Nur Rachma This research aims to (a) determine the calculation of the cost of production at Millie Chips MSMEs. (b) to determine the net profit obtained from sales using a predetermined method. This research collects data personally by researchers by going directly into the field and trying to collect the necessary information and data. The type of research is qualitative. This research evaluates two calculation methods, namely the full costing method and the variable costing method, as well as the comparison between the two in determining product selling prices. Based on the research results, it shows that there are significant differences in calculating the cost of production and net profit between the full costing and variable costing methods. By using the full costing method, MSMEs can determine a more competitive selling price, while the variable costing method provides a clearer picture of the contribution of each variable cost to profits.

The Effect Of People's Business Credit Fund (Kur) Assistance On Msme Income To Customers Pt. Bank Sulselbar Bantaeng Branch

Lisda, Hariatih , Achmad Payu — Wed, 18 Sep 2024 00:00:00 +0000

This study aims to determine and analyze the effect of People's Business Credit (KUR) financial assistance on the income of MSMEs (Micro, Small and Medium Enterprises) on customers of PT. Bank Sulselbar, Bantaeng Branch. The approach to this study is a quantitative approach. The study was conducted in the working area of PT. Bank Sulselbar, Bantaeng Branch with a sample of 35 customers. The analysis technique used is simple linear analysis. The results of the study indicate that there is a positive and significant influence between People's Business Credit (KUR) financial assistance on the income of MSMEs (Micro, Small and Medium Enterprises) on customers of PT. Bank Sulselbar, Bantaeng Branch

The Influence Of Competence, Work Involvement And Work Ethic On Employee Performance In The Women's Empowerment Office, Child Protection, Population Control And Family Planning Of West Sulawesi Province

Amir, Maryadi, Muhammad Idris — Wed, 18 Sep 2024 00:00:00 +0000

This research aims to analyze the influence of competence, work involvement and work ethic on the performance of employees at the Women's Empowerment, Child Protection, Population Control and Family Planning Department of West Sulawesi Province. The research uses aquantitative approach, the data collection method uses a questionnaire with a sample size of 45 people. Data analysis uses multiple linear regression,hypothesis testing is carried out using partial, simultaneous and dominant tests (Beta test).

The research results show that 1) Competency has a positive and significant effect on employee performance, 2) Work involvement has a positive andsignificant effect on employee performance. 3) Work ethic has a positive and significant effect on employee performance, 4) Competence, workinvolvement and work ethic simultaneously have a positive and significant effect on employee performance. 5) The most dominant work involvementvariable influences employee performance at the Women's Empowerment, Child Protection, Population Control and Family Planning Services of WestSulawesi Province

Analysis of Factors Affecting Non-Current Receivables in Cv. Anugrah Alam Transport Company

Muhammad Qudu’a Aksafani, Dara Ayunianti, Indrawan Azis — Wed, 18 Sep 2024 00:00:00 +0000

The purpose of this study is to determine the factors causing non- performing receivables at CV. Anugrah Alam Transport. This research was conducted at CV. Anugrah Alam Transport and is descriptive innature. Qualitative analysis method was used as the data collection methodology. Based on the research results, it is found that (1) Non-performing receivableshave grown from 2020 to 2023. (2) Internal issues such as inadequate administrative procedures and credit supervision have a significant impact on the flow of non- performing receivables. (3) The existing credit granting system has not been implemented correctly and there is non-compliance with policies, including personnel disregarding or neglecting the company's credit granting policy. (4) Non-performing collections can be prevented if the system is operated carefully and effectively at CV. Anugrah Alam Transport.

The Influence Of Leadership, Compensation And Work Motivation On Employee Performance At The Makassar Religious Research And Development Center Office

Azruhyati Alwy, Ridwan, Abdul Khalik — Wed, 18 Sep 2024 00:00:00 +0000

This study aims to determine and analyses leadership, compensation and work motivation on employee performance at the Makassar Religious Research and Development Center Office and to determine and analyses simultaneously the effect of leadership, compensation and work motivation on employee performance at the Makassar Religious Research and Development Center Office and to determine and analyses which variable has the most dominant effect on employee performance at the Makassar Religious Research and Development Center Office.

The population and sample withdrawal technique uses the Saturated Sample Withdrawal Technique, where all populations are sampled in this study. The number of samples in the study were 36 respondents. Data Analysis Techniques Using Multiple Linear Regression Analysis Methods.

Based on the results of the t test (partial test) shows that leadership, has a positive and insignificant effect on employee performance at the Makassar Religious Research and Development Centre Office. While compensation and work motivation have a positive and significant effect on employee performance at the Makassar Religious Research and Development Centre Office. Furthermore, based on the results of the F test (simultaneous test) shows that Leadership, Compensation and Work motivation have a positive and significant effect on employee performance at the Makassar Religious Research and Development Centre Office. The variable that has a dominant effect on employee performance is the work compensation variable.

The Effect Of Competence, Job Satisfaction And Work Discipline On The Performance Of Employees Of The Palopo Class Iii Non-Immigration Checkpoint (TPI) Immigration Office

Rachmad Ardiyanto, Muhammad Hidayat, Hernawan — Wed, 18 Sep 2024 00:00:00 +0000

This study aims to determine the influence of competence, job satisfaction, and work discipline on employee performance at the Class III Immigration Office Non- Immigration Inspection Place (TPI) Palopo.This research approach uses quantitative research. The study was conducted at the Class III Immigration Office Non-Immigration Inspection Place (TPI) Palopo with a population of 31 employees. The sample selection in this study was done using saturated population sampling, resulting in a sample size of 31 people. The data collection technique used a questionnaire, and the data analysis technique used multiple regression analysis.The results of the study show that (1) Partially, the variables of competence, job satisfaction, and work discipline have a positive and significant influence on employee performance. (2) Simultaneously, the variables of competence, job satisfaction, and work discipline have a positive and significant influence on employee performance. (3) The most dominant variable that influences employee performance at the Class III Immigration Office Non-Immigration Inspection Place (TPI) Palopo is employee work discipline.

Analysis Of Service Quality Dimensions On Customer Satisfaction At New Makassar Container Terminal

Dedi Silolongan, Mashur Razak, Azlan Ashari — Wed, 18 Sep 2024 00:00:00 +0000

This study aims to determine and analyze the influence of service quality dimensions, including Interaction Quality, Physical Environment Quality, and Outcome Quality, on Customer Satisfaction. The type of research used in this research is quantitative with a survey approach. This research was conducted at the New Makassar Container Terminal with a research time of 2 months. The population used in this study is all customers who actively use the services of the New Makassar Container Terminal. The sampling technique used in this study uses a saturated sample. So based on the sample payment technique used, the number of respondents in this study was 30 samples. The data type used in this study is quantitative, while the data source uses primary data. The analytical method used is Multiple Linear Regression Analysis.

The results of this study prove that partially or simultaneously, the variables Quality of Interaction, Quality of the Physical Environment, and Quality of Results have a positive and significant effect on Customer Satisfaction at the New Makassar Container Terminal. This study produces a coefficient of determination of R2 or R Square of 0.534. This result means that the variables Quality of Interaction, Quality of Physical Environment, and Quality of Results have a relationship with Customer Satisfaction at the New Makassar Container Terminal by 53.4%, and other causes outside the model explain the remaining 46.6%

The Influence Of Leadership, Competence And Organizational Commitment On The Performance Of The State Civil Servant Of The Jeneponto Regency Regional Revenue Agency

Sri Rahayu, Saripuddin D, Asri — Wed, 18 Sep 2024 00:00:00 +0000

This research aims to determine and analyze the influence of Leadership, Competence and Organizational Commitment on the Performance of the State Civil Apparatus of the Jeneponto Regency Regional Revenue Agency. This research approach is a quantitative approach. The research was conducted at the Regional Revenue Agency of Jeneponto Regency, State Civil Apparatus in the work area of the Regional Revenue Agency of Jeneponto Regency with a sample of 50 employees. The analysis technique used is multiple linear analysis. The results of the research show that there is a positive and partially significant influence between Competency on the Performance of State Civil Apparatus while the Leadership and Organizational Commitment variables have no partial influence on the Performance of State Civil Apparatus, simultaneously there is a positive and significant influence between Leadership, Competence and Organizational Commitment on Performance of the State Civil Apparatus. Competence is the variable that has the most dominant influence on performance.

Women’s Double Role in Household Accounting

Karlina Ghazalah Rahman, Noufelly Yoshitaki Ramadhan — Wed, 18 Sep 2024 00:00:00 +0000

This paper aims to determine the extent to which the women's movement can be a role model in nation-building and the dual role of women in household accounting. The data analysis is done through secondary data from scientific articles and previous research. The findings of this paper show that household accounting has an important role in carrying out the role of women. Women in the family have a role in making a simple budget to detail every expense incurred during one month. Household accounting is needed to record and create reports for long-term needs.

An Analysis of the Challenges and Opportunities for Governance in Indonesia during the Digital Transformation of Public Organisations

Hernawan, Indra Dharma Wijaya — Thu, 19 Sep 2024 00:00:00 +0000

The swift progress of digital technology has fundamentally transformed several industries, including governmental administrations, which are progressively embracing digital transformation to improve governance in Indonesia. Nevertheless, the incorporation of digital technology into the operations of the public sector brings up both obstacles and prospects that need meticulous scrutiny. The objective of this study is to investigate the effects of digital transformation on governance in Indonesian public organisations, with a specific emphasis on finding both significant obstacles and potential advantages. Employing a qualitative research methodology, data was gathered by means of comprehensive interviews conducted with government officials, experts in digital transformation, and policy analysts. The study also included the examination of pertinent government papers, policies, and strategic plans through document analysis. The results demonstrate that digital transformation presents substantial prospects for enhancing efficiency, transparency, and public service provision. However, it also presents obstacles such as reluctance to embrace change, insufficient digital literacy, and inadequate infrastructure. Moreover, the research emphasises the significance of leadership, organisational culture, and policy frameworks in effectively managing the process of digital transformation. The research indicates that in order for public organisations in Indonesia to fully exploit the possibilities offered by digital transformation, it is necessary to strategically prioritise the resolution of these issues through specific interventions, capacity development, and inclusive policy-making. This study offers significant insights for policymakers and public sector leaders who want to execute efficient digital transformation initiatives, ultimately resulting in more responsive and accountable government in Indonesia.

Strategic Agility in Global Markets: A Review of Business Strategy and Policy

Ali Murdani Ngandoh — Thu, 19 Sep 2024 00:00:00 +0000

This research investigates strategic agility in global markets to elucidate its dimensions, determinants, and implications for organizational success. Employing a mixed-methods approach, qualitative interviews with business leaders and a quantitative survey of firms across industries were conducted. Findings reveal that strategic agility encompasses sensing, seizing, and transforming capabilities, which is crucial for navigating volatile market landscapes. Organizational culture, leadership, strategic partnerships, and regulatory environments emerge as critical influencers of agility. Agile cultures and ambidextrous leadership foster adaptability, while strategic partnerships provide access to resources and expertise. Adaptive policymaking is essential for creating a conducive regulatory environment. These insights underscore the significance of fostering agile capabilities to thrive amidst global market complexities, offering valuable guidance for practitioners and policymakers alike.

Analysis of Knowledege Sharing in Improving Team Performance at Ibnu Sina Hospital

Lukman Setiawan, Moh. Akhtar Setia R.E.D , Annisa Annisa — Thu, 19 Sep 2024 00:00:00 +0000

This research was conducted with the aim of: (1) analyzing the direct influence of knowledge sharing on team performance, (2) analyzing the direct influence of knowledge sharing on structure mechanisms, (3) analyzing the indirect influence of knowledge sharing on performance through structure mechanisms.

This research uses primary data through a survey of 135 members as a sample from the total number of employees of 400 people. The survey was conducted for 2 (two) months, namely December to January 2024. The data was analyzed using the WarpPLS program.

The research results show that: (1) The influence of knowledge sharing has a direct effect on team performance, (2) knowledge sharing has an indirect effect on team performance through structure mechanisms.

Determinants Of Dividend Policy: Evaluating The Role Of Profitability And Leverage In Indonesian Manufacturing Companies

Suriyadi Nur, Sunarti, Andi Ririn Oktaviani — Sat, 21 Sep 2024 00:00:00 +0000

This study aims to analyze the effect of profitability and leverage on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange. The analysis method used is path analysis using the SmartPLS application. The data used comes from the financial reports of Manufacturing Companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The results show that profitability has a positive and significant effect on dividend policy, while leverage has a negative and significant effect on dividend policy. Thus, Manufacturing Companies listed on the Indonesia Stock Exchange need to consider profitability and leverage in determining dividend policy.

The Influence Of Knowledge, Motivation, And Entrepreneurial Spirit On The Entrepreneurial Interest Of Nobel Indonesia Institute

Maryanti, Yuswari Nur, Mariah — Sat, 21 Sep 2024 00:00:00 +0000

This study aims to analyze (1) The partial influence of the variables of knowledge, motivation, and entrepreneurial spirit on the entrepreneurial interest of students at the Nobel Indonesia Institute of Technology and Business. (2) The simultaneous influence of the variables of knowledge, motivation, and entrepreneurial spirit on the entrepreneurial interest of students at the Nobel Indonesia Institute of Technology and Business. (3) The most dominant variable influencing the entrepreneurial interest of students at the Nobel Indonesia Institute of Technology and Business.

This study uses a quantitative method. This research was conducted on the campus of the Nobel Indonesia Institute of Technology and Business. The determination of the sample size uses the Slovin formula, which totals 81 students and data collection uses a questionnaire.

The results of the study show that (1) Partially, the variable of entrepreneurial knowledge does not significantly and positively influence the entrepreneurial interest of students at the Nobel Indonesia Institute of Technology and Business, while the variables of motivation and entrepreneurial spirit significantly and positively influence the entrepreneurial interest of students at the Nobel Indonesia Institute of Technology and Business. (2) Simultaneously, the variables of knowledge, motivation, and entrepreneurial spirit have a positive and significant effect on the entrepreneurial interest of students at the Nobel Indonesia Institute of Technology and Business. (3) The variable of entrepreneurial spirit is the most dominant variable influencing the entrepreneurial interest of students at the Nobel Indonesia Institute of Technology and Business.

The Influence of Leadership and Communication on Employee Performance in Consumer Cooperatives is Dominated by Sinar Rezeki

Ahmad Taufal Addaus, Mariah Mariah, Yuswari Nur — Mon, 23 Sep 2024 00:00:00 +0000

This research uses a multiple linear regression analysis method which was previously tested for validity and reliability using software SPSS (Statistic Productand Service Solution) The research was conducted at the Dirajaya Sinar Rezki consumer cooperative, Takalar district with a sample size of 60 people. The results of this research show that (1) Leadership has a positive and insignificant effect on employee performance. Leadership shows that the significance is tcount 0.160 > 0.05 and the tcount value is 1.425 < ttable 2.002, meaning that the leadership variable has a positive and insignificant effect on employee performance. Communication shows that the significance is 0.000 < 0.05 and the t value is 4.735 < t table 2.002, meaning that the communication variable has a positive and significant effect on employee performance.

The Evolution of Consumer Behavior in the Digital Era and Its Implications for Marketing Strategies

Fitriani Latief, Dirwan Dirwan, Faisal Rizal — Mon, 23 Sep 2024 00:00:00 +0000

This study aims to identify, evaluate, and synthesize recent research on the evolution of consumer behavior in the digital era and its implications for marketing strategies. Using a Systematic Literature Review (SLR) approach, this research comprehensively analyzes the dynamic changes in digital consumer behavior and helps identify existing research gaps. The research protocol included inclusion and exclusion criteria to ensure that only relevant, high-quality studies were included. The literature search strategy was conducted through major academic databases such as Scopus, Web of Science, Google Scholar, and PubMed. The results show that consumer behavior has undergone significant changes with the increased use of social media, the need for personalization, and the increased empowerment of informed consumers. The implications of this research suggest that companies adopt data-driven marketing approaches and omnichannel strategies and create relevant content to meet evolving consumer expectations. In addition, this study highlights the need for further research to understand the long-term impact of changes in digital consumer behavior and the integration of new technologies in marketing strategies. This research provides important insights for marketers and academics in designing more adaptive and effective strategies in the digital age.

The Impact of Entrepreneurship Insight to Go–Food’s Innovation in Makassar, Indonesia

Fitriany Fitriany — Mon, 23 Sep 2024 00:00:00 +0000

The development of Small and Medium Enterprises (SMEs) in Indonesia has made a significant contribution to the national economy. The capacity of MSMEs to absorb labor has increased by an average of 2-3% per year from 2021 to 2023. This aligns with economic growth and post-pandemic recovery, as well as government efforts to support the MSME sector through digitalization programs and improved market access. In 2023, the number of workers absorbed by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia reached approximately 117 million people. Furthermore, technological advances bring so many sector changes that have an impact on the development of quality of life and also the human standard of living. In the era of the industrial revolution 4.0, technological advances are changing people's habits from conventional to digital base. The same goes for Go-jek, an online delivery app that provides food delivery ordering with Go-Food subservices. There are 766 SMEs in Makassar that cooperate with Go-food in 21 categories. These partners have a star rating of 4.5 or higher with price criteria between 40,000 and 100,000 (IDR). This study aims to examine and analyze the influence of business vision on innovation among entrepreneurs who have partnered with Go-Food. This study was conducted in Makassar city, in South Sulawesi province and involved small and medium enterprises in cooperation with Go-food as a model. The time of the study started from March to June 2024. A purposive random sampling approach with 100 Go-Food partners as respondents used in this study. The effect test between entrepreneurship insights on innovation was carried out with a linear regression test using the SPSS 20. The results of the study showed that entrepreneurship insight among Go-Food partners had a significant effect on innovation (Sig. <0.05). Thus, one can conclude that the more entrepreneurship is understood, the better the innovation.

4Ps and Consumer Purchase Decisions: A Study of Giant Ekspres Makassar

Giri Dwinanda — Tue, 24 Sep 2024 00:00:00 +0000

This study investigated the influence of the 4Ps marketing mix (product, price, promotion, and place) on consumer purchase decisions within the Makassar Giant Ekspres retail industry. Employing a descriptive quantitative approach with Structural Equation Modeling (SEM) analysis using SmartPLS 4.0, the study analyzed data from 100 respondents. The findings revealed that the 4Ps marketing mix significantly influenced purchase decisions, explaining 48% of the variance. The inner model analysis indicated that "price" had the most substantial impact on purchase decisions. Hypothesis testing confirmed the significant influence of "price," "promotion," and "place" on purchase decisions, while "product" showed no significant influence. These results suggest that consumers are increasingly driven by price, promotion, and convenience when making purchase decisions. They are less concerned with traditional product-centric factors such as variety, quality, and appearance. In essence, consumers are more likely to purchase a product, even if it is not a necessity or doesn't meet their ideal standards, as long as it is priced competitively, promoted effectively, and easily accessible.

The Impact of Communication Skills on the Performance of Mental Hospital Nurses in South Sulawesi: A Mediating Role of Job Satisfaction

Mutiarini Mubyl — Tue, 24 Sep 2024 00:00:00 +0000

This study examined the impact of communication skills on the performance of mental hospital nurses in South Sulawesi, with work satisfaction as a mediating factor. Data was collected from 100 nurses at RSKD Dadi using a saturated sampling technique and analyzed using structural equation modeling (SEM) with SmartPLS4.

The findings revealed a significant positive relationship between communication skills and work satisfaction. Additionally, both communication skills and work satisfaction had a significant positive impact on performance. Importantly, the study demonstrated that communication skills indirectly influence performance through the mediating effect of work satisfaction. These results suggest that enhancing communication skills among nurses can lead to greater work satisfaction and, consequently, improved performance.

The Influence of Service Quality and Toll Rates on Public Interest in Using Toll Roads with User Satisfaction as an Intervening Variable at PT Makassar Metro Network

Ahmad Rudi, Muhammad Hidayat, Irwan — Thu, 26 Sep 2024 00:00:00 +0000

This study aims to determine The partial influence of service quality and toll rates on public interest in using toll roads, The influence of service quality and toll rates on user satisfaction with toll roads, User satisfaction with toll roads on public interest in using toll roads, The influence of service quality on public interest in using toll roads through user satisfaction with toll roads and The influence of toll rates on public interest in using toll roads managed by PT Makassar Metro Network through user satisfaction with toll roads. This research uses a quantitative method. The research is conducted at PT Makassar Metro Network in Makassar with a population and sample of 125 toll road users. The sample selection is done using purposive sampling and the sample size is determined based on the Yount percentage table. Data collection techniques include questionnaires, and data analysis uses the SEM PLS analysis technique. The results of the study show that Service quality and toll rates have a positive and significant influence on the public interest in using toll roads, Service quality and toll rates have a positive and significant influence on user satisfaction with toll roads, User satisfaction with toll roads has a positive and significant influence on the public interest in using toll roads, Service quality has a positive and significant influence on the public interest in using toll roads through user satisfaction with toll road and Toll rates have a positive and significant influence on the public interest in using toll roads through user satisfaction with toll roads.

The Effect Of Work-Life Balance, Organizational Fairness, And Work Performance Appraisal On Bank Sulselbar Employee Performance Mamuju Main Branch

Sriwahyuningsih Sudaryono, Ahmad Firman, Zainal Abidin — Mon, 30 Sep 2024 00:00:00 +0000

This research aims to examine the influence of work-life balance, organizational justice, and job performance appraisal on the performance of Bank Sulselbar employees at the main branch of Mamuju. The research approach used is quantitative with survey research methods. The employee population is 60 people and the sampling technique uses a saturated sample so that the total number of respondents is 60 employees. This results of the research show that partially work-life balance and organizational justice have no effect on performance, while work performance appraisals have a positive and significant effect on employee performance. Simultaneously the three independent variables make a real and strong contribution to employee performance with a calculated F value of 496.3769 > 3.16 from the f table value. The variable that has the most dominant influence on employee performance is work performance assessment with a standardized beta value of 0.921.

Description Of Competencies And Training Needs For High School Teachers In Maros Regency, South Sulawesi Province

Mustamin — Mon, 30 Sep 2024 00:00:00 +0000

This article is the result of descriptive research which aims to provide an overview of teachers' competency stages and the type of training they need to develop their competencies. A total of 129 teachers spread across levels in Maros Regency were asked to fill out a questionnaire with 13 competency indicators. Based on the results of the analysis carried out, it was found that the Competency Description of SMA/SMK/SLB Teachers in Maros Regency is generally still at the medium stage, although it is still in the low category and is also in the high category. The type of competency that still needs attention, especially for teachers, is the ability to understand the characteristics of students and the teacher's ability to develop the curriculum for effective learning preparation. So, based on data analysis, the necessary training needs are Pedagogical Competency and Professional Competency

AI Literacy Level in MSMEs Assisted by PLUT South Sulawesi

Bahrul ulum Ilham, Ahyar Muawwal — Mon, 30 Sep 2024 00:00:00 +0000

This research aims to evaluate the level of artificial intelligence (AI) literacy among Micro, Small, and Medium Enterprises (MSMEs) assisted by the South Sulawesi Integrated Business Service Center or Pusat Layanan Usaha Terpadu (PLUT). AI literacy refers to the UN definition as the ability to "understand, use, monitor and critically reflect on artificial intelligence applications without having to be able to develop AI models," precisely the level of understanding, interaction, and utilization of MSME artificial intelligence technology in supporting business. The research method used was a survey and structured interviews with owners and managers of MSMEs in Makassar City. The collected data was analyzed using quantitative and qualitative approaches. The research results show that the level of AI literacy among MSMEs in Makassar City varies, with most respondents needing a more conceptual understanding of AI. Meanwhile, the level of operational expertise and strategic insight into using AI in a business context still needs improvement. This research implies the importance of increasing AI literacy among MSMEs to enable them to utilize this technology effectively in improving their business performance and competitiveness.

The Effect of Marketing Digitalization on the Performance and Sustainability of Culinary MSMEs in the New Normal Era

Mon, 30 Sep 2024 00:00:00 +0000

Digitalization of marketing is one strategy that culinary MSMEs can implement to increase competitiveness and business sustainability in the new normal era. This research looks at the influence of motivation, ability, awareness, attitude, and environmental variables on the performance and sustainability of culinary MSMEs that have digital marketing. The research method applied was a quantitative survey of 100 culinary MSMEs in Makassar City which were selected using purposive examination techniques. Information was obtained using an online questionnaire and analyzed with multiple linear regression. The research results show that all independent variables have a positive and significant influence on the performance of culinary MSMEs. Apart from that, the performance of culinary MSMEs also has a positive and significant effect on business sustainability. This research provides implications for culinary MSMEs, the government, and related parties to increase marketing digitalization as a way to face competition and challenges in the new normal era.

Utilization of IoT Technology to Optimize Business Processes in Oyster Mushroom Houses

Andi Ircham Hidayat, Nurkhalik Wahdanial Asbara — Mon, 30 Sep 2024 00:00:00 +0000

Mushroom cultivation, particularly oyster mushroom farming, often encounters significant challenges in maintaining optimal environmental conditions such as temperature, humidity, and air quality. These factors are critical for mushroom growth, and any imbalance can negatively impact production quality and yield. Traditional mushroom farms largely depend on manual monitoring, which is time-consuming, labor-intensive, and prone to inefficiencies, especially when rapid environmental changes occur. This study examines the potential impact of implementing Internet of Things (IoT) technology to enhance the business processes of oyster mushroom farms that currently rely on manual methods. IoT integration enables real-time monitoring and automated control of environmental parameters, reducing the risks of production failures and improving operational efficiency. By analyzing existing research and simulating IoT implementation in mushroom farming, this study explores how IoT can optimize resource usage, lower operational costs, and improve the consistency of yield quality. This research highlights IoT as a viable solution to overcome traditional challenges in mushroom cultivation and offers insights into the strategic advantages of IoT for small-scale agribusinesses.