The Effect Of Digital Marketing, Service Quality And Customer Satisfaction On Customer Loyalty At PT. Arrafsyah Safari Haramain Tour & Travel
DOI:
https://doi.org/10.37476/presed.v3i1.112Keywords:
Digital Marketing, Service Quality, Customer Satisfaction, Customer LoyaltyAbstract
This research aims to determine (a) The influence of digital marketing, service quality and customer satisfaction, partially on customer loyalty at PT. Arrafsyah Safari Haramain Tour & Travel (b) The influence of digital marketing, service quality and customer satisfaction, simultaneously on customer loyalty at PT. Arrafsyah Safari Haramain Tour & Travel (c) the most dominant variable among the influences of digital marketing, service quality and customer satisfaction, on customer loyalty at PT. Arrafsyah Safari Haramain Tour & Travel.
The sample in this research was the congregation at PT. Arrafsyah Safari Haramain Tour & Travel as many as 100, research using multiple linear regression analysis methods with data collection using a questionnaire with a Likert scale. The research results show that (a) digital marketing, service quality and customer satisfaction, partially have a positive and significant effect on customer loyalty at PT. Arrafsyah Safari Haramain Tour & Travel (b) digital marketing, service quality and customer satisfaction, simultaneously have a positive and significant effect on customer loyalty at PT. Arrafsyah Safari Haramain Tour & Travel (c) the variable that has the most dominant influence on customer loyalty at PT. Arrafsyah Safari Haramain Tour & Travel.
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