INFLUENCE OF PRODUCT QUALITY AND PRICE ON INTEREST IN BUYING TAKALAR COMMUNITY IN TEMPE BUSINESS WITH THE PURPOSE

Authors

  • ST Nurul Izramiah Z Management Study Program, Indonesian Nobel Institute of Technology and Business Makassar
  • Mariah Mariah Management Study Program, Nobel Institute of Technology and Business
  • Yuswari Nur Management Study Program, Nobel Institute of Technology and Business

Keywords:

Variable Product Quality, Price, Purchase Intention.

Abstract

This study aims to determine the effect of product quality and price on the buying interest of the Takalar community in the Tempe Dg Tuju business partially and simultaneously. The research data was obtained from a questionnaire with a total of 71 consumers as respondents. This study uses multiple linear regression analysis using SPSS 21.

The results of the study show that partially the product quality and price variables have a positive effect on buying interest. Simultaneously the relationship between the variables of Product Quality and Price together influences Purchase Intention. On the other hand, of the three variables, the product quality variable has the most influence on the Buying Interest of the Takalar Community in the Tempe Dg Tuju Business.

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Published

2023-07-28

How to Cite

Izramiah Z, S. N., Mariah, M., & Nur, Y. (2023). INFLUENCE OF PRODUCT QUALITY AND PRICE ON INTEREST IN BUYING TAKALAR COMMUNITY IN TEMPE BUSINESS WITH THE PURPOSE. Proceeding of Research and Civil Society Desemination, 1(1), 304–312. Retrieved from https://prosiding.nobel.ac.id/index.php/preced/article/view/27

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Vol. 1 No. 1 (2023): Proceeding of Research and Civil Society Desemination

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