ONLINE MARKETING STRATEGY ANALYSIS ON SOCIAL SPACE CHANNEL
Keywords:
Online Marketing StrategyAbstract
This study aims to look at the marketing strategy carried out by the Coffe Shop Kanal Social Space. This research uses interviews and field studies which are descriptive and qualitative in nature and also uses SWOT analysis.
The results of this study show that the marketing strategy used by the Social Space Channel is to offer discounts for certain events. Using digital marketing that can increase profits and sales in the social space channel coffee shop product. SWOT Analysis of Social Space Channel consists of (Strengths), the namely strategic location of quality and high- quality products, product variety, reasonable prices for consumers, and friendly service. Meanwhile (weaknesses) there are workers who arrive late, the marketing is still lacking. Then (Opportunity) consumers recognize, namely increased consumer demand, broad market opportunities, increased marketing through social media, and product quality. Meanwhile (Threat) is a competitor in the same field and the toughest competitor is also right next to this coffee shop.
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