Analysis of Company Performance Using the Balanced Scorecard Approach in Indonesian art production

Abstract

This research aims to: (1) To determine the performance of CV. Art Production Indonesia using the Balanced Scorecard approach (2) This research is descriptive research with a quantitative and qualitative approach using calculations through the balanced scorecard concept for each Key performance indicators in the four business perspectives of the balanced scorecard by comparing targets and their achievements to produce the final balanced scorecard value achieved by the company. The results of this study show: (1) The achievement of the balanced scorecard in 2025 is 3,195. This value indicates that the target achievement achieved by the company is slightly higher than the target that has been set. (2) Key Performance Indicator (KPI) determined by CV. Art Production Indonesia is (a) Financial perspective which consists of Profitability index, Return on Capital Employed, Return on Investment, Current Ratio reaching a cumulative balanced Scorecard score of 1.475 (b) Customer Perspective which is implemented by analyzing customer satisfaction Customers consisting of physical evidence, reliability, responsiveness, assurance and concern achieved a cumulative BSC score of 0.75 (c) Process Perspective Business internal which consists of the innovation ratio and the compliance level ratio achieves a cumulative BSC score of 0.85 (c) Growth and learning perspective which consists of employee satisfaction, the number of employees who attend education and training, education and training costs, implementation time.