The Effect of Marketing Mix on The Interest of Prospective Students at Lamappapoleonro University

Authors

  • Amrial Universitas Lamappapoleonro
  • Rita Suci Asih Universitas Lamappapoleonro
  • Puji Rahmah Universitas Lamappapoleonro
  • Asnia Minarti Universitas Lamappapoleonro
  • Karanita Universitas Lamappapoleonro

DOI:

https://doi.org/10.37476/presed.v3i1.133

Keywords:

marketing mix, student interest, Lamappapoleonro University

Abstract

This study aims to examine the effect of the marketing mix on the interest of new students at Lamappapoleonro University. The marketing mix includes product (study programs), price (tuition fees), place (university location), promotion (marketing strategies), and people (teaching staff and services). The research sample consisted of 775 prospective students who registered during the 2025 admission period. Using a quantitative approach and multiple linear regression analysis, the results show that simultaneously, the marketing mix significantly affects student interest. Partially, promotion and the quality of teaching staff (people) have the strongest influence. The practical implication is that Lamappapoleonro University should strengthen its promotional strategies and enhance the quality of faculty image and campus services to attract more prospective students.

References

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Published

2026-03-13

How to Cite

Amrial, Asih, R. S., Rahmah, P., Minarti, A., & Karanita. (2026). The Effect of Marketing Mix on The Interest of Prospective Students at Lamappapoleonro University. Proceeding of Research and Civil Society Desemination, 3(1), 310–316. https://doi.org/10.37476/presed.v3i1.133

Issue

Vol. 3 No. 1 (2025): Proceeding of Research and Civil Society Desemination

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Articles

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