MARKETING PERFORMANCE: Connection with Product Orientation, Entrepreneurship Orientation and Pareto Sales Network

Penulis

  • Daneya Daneya Entrepreneurship Study Program Dipa Makassar University
  • Nurul Ifadah Entrepreneurship Study Program Dipa Makassar University
  • Anugerah Muaffad Entrepreneurship Study Program Dipa Makassar University
  • Fatmasari Fatmasari Entrepreneurship Study Program Dipa Makassar University

Kata Kunci:

UMKM, Enterpreneurial, SMEs

Abstrak

This study aims to analyze the effect of product orientation, entrepreneurial orientation and pareto sales network on Songkok To Bone SMEs in Bone Regency.This study uses a descriptive-quantitative approach with a causal correlation type. The population used in this study were all people UMKM actors in Bone Regency as many as 39 people. The method of determining the sample is full sampling. Data analysis techniques in this study, using descriptive analysis and multiple linear regression analysis. The research results show that(1) Product orientation has a positive and significant effect on the marketing performance of Songkok to' Bone MSME, (2) Entrepreneurial orientation has a positive and significant effect on the marketing performance of Songkok to' Bone MSME, (3) Pareto Sales Network has a positive and significant effect on MSME marketing performance Songkok to' Bone and (4) Product Orientation, Entrepreneurial Orientation and Pareto Sales Network have a positive and significant effect on the marketing performance of Sangkok to' Bone SMEs.

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Unduhan

Diterbitkan

2023-07-28

Cara Mengutip

Daneya, D., Ifadah, N. ., Muaffad, A., & Fatmasari, F. (2023). MARKETING PERFORMANCE: Connection with Product Orientation, Entrepreneurship Orientation and Pareto Sales Network. Proceeding of Research and Civil Society Desemination, 1(1), 247–257. Diambil dari https://prosiding.nobel.ac.id/index.php/preced/article/view/31

Terbitan

Vol 1 No 1 (2023): Proceeding of Research and Civil Society Desemination

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Articles

Lisensi

Hak Cipta (c) 2023 Proceeding of research and civil society Desemination

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